Why Trace of Style?
Appealing Design + Effective Communication = Profitable Marketing
Founded in 2003 by graphic designer/entrepreneur, Tracey Hayes (now Tracey Miller) as a small coupon advertising endeavor, local businesses quickly noticed the clean, selling qualities of the designs. Requests for logos, signage, postcards, and brochures trickled in.
Through subsequent years, Tracey used her background in Visual Communication to hone the business. Visual Communication is more than making something look "cool" — it is the art of making a project visually appealing (to create interest), while more importantly communicating a message from a business to the specific audience it needs to reach.
Furthermore, her extensive experience in advertising and in-house corporate creative departments presented to her a solid understanding of how brand image is developed, in large part, by the visual marketing a business uses. That knowledge, combined with a keen sense of business and experience in sales is the backbone of Trace of Style.
Today, Trace of Style offers Identity Design, Promotion Design, Creative Department Support, Marketing Services, Photography, Website Design and more to large and small businesses throughout the United States and internationally.